Ever since the virus outbreak, business owners have been struggling to get back on their feet. Many have even moved their business online in the hope of running operations smoothly. But with little or no knowledge about the digital world, what do you do when you're facing issues with SEO?
If you also belong to this category, worry not 'cuz we're about to give you three golden tips that could change your life and livelihood forever. So are you ready to make some improvements?
#1 - Connect with Businesses in Your Area
We all love taking credit for our efforts, but when it comes to running a business, especially a small one, you should stop shouldering all of the burden and learn to share it. Svetlana Stanković, Director SEO at Global Savings Group, suggests that small businesses avoid copying big ones. She claims that one should focus on finding their niche and build connections with other small organizations in their area. That way, you'll stay up to date and also learn about unique things happening in your field.
#2 - Be Resourceful
Ever been stuck in a problem and struggled to find solutions? Well, you're not alone! At times even geniuses don't have answers to the simplest questions, but instead of keeping to themselves, they look for solutions around them. And that's what you should do. Rather than worrying about getting your page on top, you should utilize the resources available on Google and lead the digital world. Brandy Harworth, Owner of LocalAdz, says that nowadays, ranking on Google is just a few clicks away, provided people do some strategic searches. Jeff Riddall, Senior Product Manager at OneLocal, supports her point and adds that small businesses and SEO pros should make the most of automated online review requests.
#3 - Share Customer stories
No one minds being all ears to others' happy stories, so why hesitate before sharing them? Suhrud Potdar, Digital Organic Growth Consultant, says entrepreneurs should be vocal about their daily interactions with customers. He says no matter how small your conversation might be, you should let others know about them. You can either add it to your page or upload it on social media. That way, more and more people would learn about your organization, and your brand would go a long way. Riddall agrees with Potdar and says businesses should add reminders and links to their Google Business Profile or other relevant pages to make customers' experience hassle-free.
Summing it Up!
Change can be difficult at times, but regular efforts and hard work can work wonders for anyone. So be consistent and give your business your all–and soon, that day will come when you're on top of your industry.
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